Pre-mounted reading glasses
Elegant, always.
Italian design, CE certification, EU MDR Class I compliance. A collection for those who refuse to compromise on style — ever. Since 2013 we supply around 3,000 points of sale across Italy with quality, consistency and operational simplicity.
Points of sale
3.000+
active in Italy · since 2013
About us
VG Trading Srl was founded in 2013 in Lavis (Trento) with a clear goal: to bring the same stylistic care of Italian fashion eyewear to pre-mounted reading glasses.
In 2025 we acquired the licence for the Cortina Polo Style brand, strengthening a premium-accessible positioning designed for pharmacies, parapharmacies, tobacconists and proximity retail.
Every CPS eyeglass carries CE certification, compliant with EU MDR 2017/745 Class I. Acrylic lenses, light and resistant. Comfortable polycarbonate frames. Case always included.
Our lines
The first two lines are already available and ready for sale. Four more are in development and will be launched progressively — building an ever more complete assortment for your point of sale.
Elegant, always.
Core line of fixed-diopter reading glasses. Reliable, high-turnover, the ideal starting point for any assortment.
Visual wellbeing in the digital age.
Blue light filter treatment on every lens. The concrete answer for the Digital Professional 40–55 target, always connected.
The right vision, always.
Multifocal or adjustable solutions for near and far. Clear and comfortable vision at any distance.
Vision that fits anywhere.
Foldable and ultra-flat glasses. Always with you, in your pocket or bag.
Ready for sale.
Complete packaging with case, ideal for self-service shelves. High shelf visibility.
Sustainability without compromise.
Recycled or plant-based materials. For the consumer who pays attention to brand values.
How it works
120 pairs + 108-pair display included in the price. Zero initial investment for the point of sale, zero risk.
Counter or floor display designed for unassisted impulse buying. The customer chooses independently.
We manage the replenishment. Zero waste, zero stock-outs, zero complications for the point of sale.
Reorder by set of 3 pairs — same model, same diopter, three colours. Clear margins, monitored sell-out. A category that works silently for you.
Exclusive service
SmartRefill is our managed replenishment service. We take care of the assortment mix and timing. You focus on selling, we take care of the rest.
Request informationAssortment management included
We decide the optimal mix of models and diopters based on the actual performance of your point of sale.
Reorder by set of 3 pairs
Same model, same diopter, three different colours. The minimum set always guarantees a complete and balanced assortment.
Zero stock-outs
We monitor rotation to ensure the shelf is always full and the product always available.
Display provided free of charge
Counter display (24/48 pairs) or floor display (108 pairs) included in the initial launch set, at no extra cost.
Why choose us
A commercial model designed to eliminate all complexity. One price list, everything included, no surprises. Your shelf works — you don't have to think about it.
No complex price list, no complications. A single purchase price for the entire collection — immediate order management without errors.
The premium-accessible positioning of the brand guarantees a gross margin above 50% on every pair sold. A category that delivers.
Every set includes: free display, rigid cases, microfibre cloths and straps. The sale is ready from day one — no accessories to order separately.
European expansion
From the consolidated Italian market to a rapidly growing European network. Cortina Polo Style is establishing itself as the Italian reference brand in the pre-mounted reading glasses segment.
Italia
3,000+ POS · Active
Spagna
Wave 1 · 2026
Portogallo
Wave 1 · 2026
Grecia
Wave 2 · 2027
Polonia
Wave 2 · 2027
Expanding
New markets under study